Artificial intelligence will revolutionize advertising

Today, advertising is used like shotguns: set up in highly frequented locations, hope that a person will notice these slogans and ultimately follow them.

The advertising industry is facing change. In just a few years, advertising with artificial intelligence will become more personal.

Many large-scale billboards will still appeal to the general public, but it depends on the situation.

Situational advertising

Artificial intelligence - Brain
Artificial intelligence – Brain

In the first step, generally valid and impersonal advertising is supplemented by situation-specific advertising. With experience and changing consumer behavior in the age of AI, AI advertising will be successful on a large scale.

Billions of euros are spent on advertising worldwide, which have no right to information or interest anyone. This is often not due to the ingenuity of the industry, but about it, that the advertisement appears in the wrong place at the wrong time.

Artificial intelligence will change this discrepancy! Digital poster frames will recognize the viewer in shop windows, assign it and then display appropriate advertising.

Facial recognition is already so advanced today thanks to AI, that in addition to clothing style, emotions are also taken into account (können). A young woman advertising perfume, recommending the travel agency around the corner to an older couple and a visit to the tanning salon to the attractive man, will be available to every shop owner in just a few years.

AI and advertising will merge

RollUp Banner and pop-up displays are out! Who cares, whether there is a graphic wall in a shopping center? Attention to such advertising is minimal. This is because, because you know, that advertising is general. Nothing is personal.

In contrast, artificial intelligence will recognize the needs of a person or possibly a group of people based on characteristics. Display relevant advertising messages, that arouses interest, is then as simple as it is easy.

Within a very short time, AI and advertising will naturally form a combination, which is still unimaginable to the masses today.
Advertising media can also direct crowds of visitors, so that the capacity utilization in shopping centers is more balanced.

Artificial intelligence dumber than the police allow

It may scare you, but artificial intelligence (Of) is actually dumber than many people believe.

In very specific specialist areas, AI is on a par with humans. But as soon as this area is left, the computer is in fact dumber than the police allow.

Every rat is even smarter than artificial intelligence! No exaggerated statement, but reality.

Do not worry. Until machines with the spectrum of knowledge, evaluations and corresponding actions of a person can compete, We will either be in old age or already eaten by worms.

Human brain not yet decoded

Artificial intelligence - fingerprint
Artificial intelligence – fingerprint

As background you should know, that scientists and biologists have not yet fully understood the human brain. So it's not surprising, that no computer is currently capable of, to simulate this.

If it is possible to completely decipher the structures and functions of the brain, It is only a matter of a few years before artificial intelligence automatically imitates this for your benefit.

Due to the current computing power of computers and the rapid development of quantum computers, there is no need to worry about computing power.

AI is very subject-specific

Learning a system about a very differentiated matter and allowing it to act autonomously, is the cornerstone of artificial intelligence. The progress here is unmistakable.

The more usable data there is and the learning phase is correspondingly pronounced, Machines make decisions and act more safely. The error rate is already well below that of human competitors.

This is how artificial intelligence detects cancer more reliably than experienced doctors. Also it is people since the year 2017 It has become almost impossible to win against chess computers or the Chinese board game Go.

AlphaGo Zero – successor of AlphaGo – approaches Go differently than a human. The software learns autonomously and perfects itself, that completely different moves come to light than people would realize.

It's not just artificial intelligence that can learn from humans, but can now also seriously benefit from computer knowledge and optimize their behavior.

Artificial intelligence is the key technology of the future

In the media and businesses is currently in good faith on artificial intelligence (Of) spake.

By half-knowledge and wishful thinking are mind games, Concepts and ideas in circulation, that the technology will not meet.

Neither is artificial intelligence, only one advanced programming along the lines of, if not answer “A” also not “B” can be, then it must be even “C” be. This representation dominate the programming already for ages and it is up to the programmer to use these advanced features.

On the other side are allegations, that artificial intelligence eradicate mankind, just utopia and the fact, that soon robot humanity “take over”.

Artificial intelligence is only as smart as the programmers

Artificial intelligence - Kopf
Artificial intelligence – Kopf

There may be legitimate fears and concerns, but never forget: the machines and the applications of artificial intelligence can only be so smart, be mobile and adaptable, as its programmer permits. Apart from a few fellow human beings, programmers are up to no harm.

By the way, I wouldn't go with AI “Artificial intelligence” translate, but the term “Future computer science” is more appropriate.

Chatbots or Amazon Echo (Alexa) are examples of everyday applications, where artificial intelligence is used. Whether useful or not, I want to exclude it.

Wer Amazon Echo (Alexa) known since its market launch, notices the increase in content and the ever-better understanding of the terms month after month. Nowadays the results are too precise, that you can have dialogues with the machine and get useful answers.

AI is nothing new in the industry

In a certain way, machines have been intelligent for years or even decades.

Through a quantum leap in processor performance and expanded sensor technology options as well as the millisecond-fast evaluation of large amounts of data, Recently, new possibilities for analysis and action have only become available. Real-time decisions are thus possible – artificial intelligence!

The desire for autonomous driving has dominated the debate about artificial intelligence since the year 2017/18 increasingly brought into the public eye.
Until then, scientists were able to quietly advance technological developments.

There is a real hype around AI at the moment. With all the foregoing- and disadvantages.

I can only recommend that you monitor developments closely. Approaching new technology with common sense will probably be the best solution.

Not all developments will survive the next few years, it is also up to you to promote positive applications.

Artificial intelligence defined in a nutshell

Big Data - Internet
Big Data – Internet

With all the euphoria and hype, the term artificial intelligence belongs (Of) first explained.

To the chagrin of science, there is no exact definition, which is why many things and technologies creep in, which have nothing to do with AI.

It hurts in the head, which journalists sometimes advertise as artificial intelligence. Many a pioneer would turn in their grave.

Artificial intelligence is after the statues of the DFKI (German Research Center for Artificial Intelligence) Teaching human behavior to computers.

A little more technical can also be said:

Perceive -> Understand -> Act -> Learn

The skills described above represent a gross simplification.

If you say now, that even previous computers and mainframes were, according to your perception, productive through input - processing - output, then I agree with you.

The real news about artificial intelligence is learning and understanding.

Thanks to the ability to learn, systems can also be trained and thus achieve better results than with conventional methods, which just stare at, clearly defined and firmly programmed processes (regulate) based.

Weak AI supports people

For a better understanding and limitation, a distinction is made between weak AI and strong AI.

The weak AI is, when it comes to, to intelligently support people in achieving their goals. Human interaction <-> Machine z. B. by an industrial robot, who works with people.

If you talk about technology today, then it usually refers to the weak AI.

The strong AI is still a long way off and is more at home in Hollywood.
In short, the strong AI aims to imitate humans.
There, too, development is unstoppable, But as far as I know, there are currently no application fields for strong AI that are ready for series production.

Pocket calculators don't have artificial intelligence

Inevitably, sooner or later the question arises, whether a calculator also includes artificial intelligence. No!
A calculator does not evaluate any results, does not assign any meaning to results and does not take any independent actions with the results.

KI-Lexikon

Many terms and methods are not included in this article for the sake of simplicity. This would go beyond the simplicity of the article. Das KI-Lexikon is gradually expanded to include the most common terms of artificial intelligence.

Artificial intelligence manages charging stations for electric cars

Artificial intelligence - Electric car
Artificial intelligence – Electric car

Public charging stations will be the fuel pumps for electric cars on longer tours. AI already supports the driver in certain areas.

Modern cars – u. a. of the Mercedes EQC – provide the driver with a route in the integrated navigation system with charging stations close to their route. A great thing!

Is this charging station free on arrival? This question remains unanswered and is a matter of luck. The next step has to be, that you can reserve the charging station fully automatically for your arrival. The arrival time can be calculated quite precisely by the navigation system, taking into account the current traffic situation.

Charging times can also be calculated taking into account the individual parameters, so that time management can take place for each charging point. Networking can avoid long downtimes.

This is technically feasible without great effort. One obstacle is so far, that loaded cars often stay longer than necessary at the stations.

The first step is to notify drivers of the end of the charging process via text message. Who doesn't make room for the next one within a certain period of time, must expect additional costs.

Manufacturer-independent management necessary

Requirement for planning, Reservation and implementation of the vision is a central point, which manages all public charging stations regardless of manufacturer.

To offer the driver the greatest possible comfort, a form of billing must be found, which is modern and transparent.

Whether the billing takes place directly with the driver or an institution – Car manufacturer or automobile club – is interposed, can be set individually.

Build charging stations with common sense

My hair stands on end, when i hear, what a high number of charging stations in public spaces (allegedly) are necessary, to ensure an adequate supply.

According to an article in Handelsblatt (15.04.2019) require experts “until 2030 all in all 600.000 Charging points in public spaces, a million at the workplaces as well 10.000 Fast charging stations mainly at motorway service stations”.

14.000 We have petrol stations with approx. 160.000 Gas pumps

14.118 Gas stations (Stand: 2018) are currently available in Germany – unconfirmed information according to a total of approx. 140.000 – 160.000 Fuel pumps. At over 80 My. Vehicles with diesel / gasoline engines.

Even if the charging process for electric cars takes longer and it does 2030 7 My. planned e-cars, it will be a disaster over economically 600.000 set up public charging points.

Sufficient according to more realistic estimates 350.000 Charging points in parking lots in shopping centers, Leisure facilities as well as the envisaged 10.000 Fast charging points are completely out of the question, mainly near motorways.

Outside of the holiday season, very few people drive in one go beyond the average range of 400 km of an electric car.

Mobile charging stations bridge bottlenecks

During the holiday periods, mobile fast charging stations can be found at truck stops, Avoid service areas and bottlenecks along the transport hubs. Mobile charging stations in exhibition car parks and other event locations such as festivals or concerts are also an issue.

With a healthy basic supply where the action is (job, purchasing, leisure) Isn't it economic madness to provide an abundance of cheap infrastructure.

Artificial intelligence can be of great help in choosing and operating suitable locations.

I see them too 1 My. required charging stations in companies are critical.
Many employees live within a radius of 20 km around the place of residence and on the other hand is the job market – also thanks to artificial intelligence – so changing, that in a few years many jobs in factories will disappear and more and more home workplaces (Homeoffice) develop.

From today's perspective, the number may be correct, but by the end of this decade a far lower number is necessary.