Today, advertising is used like shotguns: set up in highly frequented locations, hope that a person will notice these slogans and ultimately follow them.
The advertising industry is facing change. In just a few years, advertising with artificial intelligence will become more personal.
Many large-scale billboards will still appeal to the general public, but it depends on the situation.
Situational advertising
In the first step, generally valid and impersonal advertising is supplemented by situation-specific advertising. With experience and changing consumer behavior in the age of AI, AI advertising will be successful on a large scale.
Billions of euros are spent on advertising worldwide, which have no right to information or interest anyone. This is often not due to the ingenuity of the industry, but about it, that the advertisement appears in the wrong place at the wrong time.
Artificial intelligence will change this discrepancy! Digital poster frames will recognize the viewer in shop windows, assign it and then display appropriate advertising.
Facial recognition is already so advanced today thanks to AI, that in addition to clothing style, emotions are also taken into account (können). A young woman advertising perfume, recommending the travel agency around the corner to an older couple and a visit to the tanning salon to the attractive man, will be available to every shop owner in just a few years.
AI and advertising will merge
RollUp Banner and pop-up displays are out! Who cares, whether there is a graphic wall in a shopping center? Attention to such advertising is minimal. This is because, because you know, that advertising is general. Nothing is personal.
In contrast, artificial intelligence will recognize the needs of a person or possibly a group of people based on characteristics. Display relevant advertising messages, that arouses interest, is then as simple as it is easy.
Within a very short time, AI and advertising will naturally form a combination, which is still unimaginable to the masses today.
Advertising media can also direct crowds of visitors, so that the capacity utilization in shopping centers is more balanced.
