Christian Junius

Companies need guidelines for Twitter, Facebook und Co.

Companies need guidelines for Twitter, Facebook und Co.

Manager at blaspheme Facebook to customers of his employer and teachers complain about the short message service Twitter to noisy students. Employee, frolicking in social networks, for the employer are extremely challenging - but also an opportunity. To prevent harm to companies and individuals concerned and to capitalize on the other hand, the Internet euphoria, there is a need easy to understand social media code.
In the U.S. they have long been the, discovered in Germany, the company now only the problem and try to hastily set up dubious rules.

For example, the chip-maker Intel has such guidelines in December 2008 published. They apply in the rest of the world for all employees. Nothing is forbidden, Education and information on hazards is the focus of the paper.

Before employee programs of the Web 2.0 (of. B. Facebook, Twitter, Skype, LinkedIn) use in the company may, is a internal training or at least a very useful introduction. Threats and possible consequences to enumerate arbeitsrechtiche, spread more anxiety and is counter-productive. More importantly, it is, that every employee understands, that he part of a community (Business) and therefore bears responsibility – also for the public reputation of his employer. Internals must not be worn outside! Confidentiality statements applies also on the Internet.

As you can see, are essential rules for companies. According to a study by the IT industry association Bitkom surfs every other worker in the job in private - Often on sites like Facebook and Twitter.

Before- and disadvantages are closely related: About primarily used online professional network, employees can find and maintain business contacts. A snide remark about the work ethic of an employee on the other hand, Twitter harms the image of the company. Even when employees evaluate competitors' products or comment, can take a bad picture on the company's own.

Legally, can, when an employee is false twitters, This fast labor law (Secondary)violate duties or may even have antitrust consequences.

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