Last year was marked by two applications: Twitter and Facebook. The hype was on Facebook the movie “The Social Network” reinforced.
Social Media als Chance sehen
Companies are partially “blind” auf diesen Social Media-Zug aufgesprungen und haben Großteile der Budgets in Facebook Apps und Media umgeleitet – der ROI (Return of Invest) was and is so far uncertain.
Frequently, however, was forgotten, that social media is more than Facebook. In the near future, new users, dynamic platforms and applications to discover for themselves – The development has already begun. These portals are increasingly used by theme- and context-specific “Relationships” to perform.
Users will actively participate in product development
The Internet is quickly going from a socialization equip. Companies will continue to drive product development with users. This is a long-standing market surveys and observations become less important.
The advantage of social media lies on both sides,de: the company may take into account specific customer requirements and the user has to the product or. The company has a closer relationship, because he feels perceived.
With proper strategy and a targeted use very much untapped marketing tool – effective and cost-.