The search engine giant Google has a few days ago – first in the U.S. – small changes, the future will have significant impact: “Social Search” is displayed centrally in the search results.
The technology allows Google users, during a search query relevant results from their own “Social Circle” to find. Condition is, that the user has deposited the networks used by him in his Google profile.
Google Social Search depicts everyday behavior on the Internet
Google uses this idea to the, that we ask ourselves first with friends, if we want to know something. Friends we can trust, why should their experience and knowledge not included in our search results?